Soca music's trio - Sherwin "Menace" Jeremiah, Damian "Ace" Oliverie and Olufemi "Crym" Williams - have been promoting the progression of soca in Trinidad and Tobago since entering the industry in 2000. They hail from the rural town of Sangre Grande where they met in school, becoming bonded by friendship and music. Each one possesses their own style - Menace, a rude boy lyricist, Ace the ladies man and Crym - an aptly named hybrid for "crazy rhymer." Combining their talents as a group, their distinctive sound attracted the attention of major producer Ken "ShoRoc" Holder.
Under the guidance of ShoRoc Production, the trio arrived on the soca scene as Treason - later changing to 3Suns (same pronunciation) because of copyright reasons. In 2000 their hit single "Dat Eh Nuttin (On de Promenade)" became an anthem for Trinidad's Carnival season, despite some critics' objections over the song's explicit hook. 3Suns forged on - dropping the widely popular, chutney-influenced single "Kama Sutra" produced by Nicholas Branker. Both tracks are featured on their independent album Insanely Gifted, which debuted in 2002 to great reviews. Other hits include "Wah is Dah One" and the jouvert-inspired "Muddy Angels."
By 2003, 3Suns made a name for themselves for having an unprecedented sound - combining rude boy soca, with classic calypso and dub vibes. Subsequently, they released their sophomore album Word on the Street on VP Records. The album contains notable tracks "Carnival Darlin," "By D Bar" and "Dread Presidents" - the latter two featuring collaboration with fellow soca star Bunji Garlin. Word on the Street proved a success - in the Caribbean and abroad - leading to a second VP distribution in 2004 for the album Definitely. Hot singles are "Apology," "Hot Girls," and "3Suns Family Go Done Dem" among others. By this time, the gritty bad boy lyrics and rootsy melodies were becoming 3Suns'trademark. Folks took notice, and the group was invited to perform at the hugely popular Reggae on D River concert in California - alongside hit makers Beenie Man, Capleton, Bounty Killer, the legendary Bunny Wailer and many others.
It's been six years since 3Suns began their journey in the industry - amidst nay sayers opposed to their brand of music; still it hasn't prevented the group from securing a loyal fan base in their native Trinidad, as well as head-lining internationally in Boston, London, Washington DC, New York and throughout the Caribbean. 3Suns' unconventional approach has been well-received, and their eccentric sound continues to make traction in an industry that remains on the cusp of international notoriety. The groups' hard-hitting lyrics, blended in classic Calypso roots, have resonated with Trinidad's street culture - the lifeblood of their underground sound. Their motto - "we keep it real" says it all. More than any other artist in the genre, 3Suns is real and versatile enough to take their brand, "Identity Yard" to the world.
Interview with 3SUNS
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