The tourist resort town of Negril will come alive on Saturday the 30th of January with the first staging of the Miss Beaches Sandy Bay pageant, which will be held at the Kool Runnings Water Park. This event will see ten beautiful young ladies who are employed to the Beaches Sandy Bay Hotel in Negril vie for the title of Miss Beaches Sandy Bay 2010, along with cash prizes and trips to other luxurious resorts.

The event will also feature performances from 2008 Digicel Rising Stars winner Cameal Davis and home town favorite Timmi Burrell. DJ Shine who placed fourth in last year’s staging of the Heineken Green Synergy competition will be the special guest DJ for the event. Admission for the event is $500 presold, $700 at the gate and $300 for children.

The Sponsors for Miss Beaches Sandy Bay includes Red Stripe, Sandals Foundation, LIME, Lascelles Limited, Kool Runnings Water Park, Island Multi Media, Ramsons, Wisynco, NC Juta, Sound Illusion, Nitro 2 Go, Cool Cash, Samuels Hardware, Tai Flora Services and Royal Shop.