Kingston Jamaica: March 25, 2010
: Last Sunday, Flava Squad Entertainment the promoters of HYPE 2K10 took over the popular Prendy’s hot spot on Hellshire Beach for the pre-launch party of one of this year’s most anticipated events.

The event which kicked off at 5:00pm saw several noted entertainers and industry personalities in attendance including veteran recording artiste, Mad Cobra, Nitty Kutchie, Konshens and Chi Ching Ching among others.


Following the formalities by Managing Director Dave ‘Tall Man’ Scott, the proceedings were handed over to Guinness Sounds of Greatness finalist Flava Unit who took patrons on a musical high. Later in the evening a number of upcoming and established acts were given the opportunity to preview what patrons could expect at the event set for April 3rd at the Independence Park, Black River, St. Elizabeth. The performances were well received as loud cheers and gun-totting fingers filled the night sky in approval.

HYPE 2K10, set against the background of a day and night affair, will featuring a family fun day and stage show with a host of activities for the children such as Bounce About, Go-Karts, Ferris Wheel, and a Mechanical Bull. Other attractions include Car Stereo clashes, singing, deejaying  and dance competitions. Entertainment will be provided by Black Roze sound system and  the Diamond Squad Dancers.


Later in the evening the fun day will transform into a stage show featuring a stellar line-up, headlined by some of the biggest names in music including Empire boss Vybz Kartel, Agent Sasco aka Assassin, Queen of the Dancehall Lady Saw, Konshens, Delly Ranx, Nitty Kutchie, Lisa Hyper, Rastafarian and cultural singers Sizzla Kalonji, Jah Cure, I-Octane, Vybrant and Determine. Other acts include Pamputtae, Ishawna, New Kidz, Richie Innocent, Chedda, Don Sniper, Ras Oneily, Killer Don, Brimstone, Timmi Burrell, Sheriff, Delus and veteran deejay Peter Metro.


The event is sponsored by  Don Cardona,  CVM TV, IRIE FM, X News, The Jamaica Star, 876radio.com, Prism Marketing Consultants, Darkcide International, Tori Shae’s Productions, Rum Bar Rum, Full Throttle,  Magnum Tonic Wine, LINKZ FM, VYBZ FM, John Swaby’s Ent., Outa Road.com, Las Vegas Café and Entertainment Vybz.com.