"Clarks" Hit iTunes - American Mainstream Embraces Dancehall Anthem
Kingston, JA/New York, NY (Ms. RAINE INC): Digital production and distribution channel 21st Hapilos, is pleased to announce that Dancehall smash hit single "Clarks" is now available on iTunes. "Clarks," the latest street anthem from international Dancehall star Vybz Kartel featuring Popcaan and Vanessa Bling (Gaza Slim), is one of the fastest rising Dancehall songs, debuting on local charts in Jamaica within a week of hitting the airwaves, and debuting on mainstream American radio two weeks later.
Produced by independent labels CR203 and Adidjahiem/Notnice Records, "Clarks," now in its 3rd week of rotation, has already hit mainstream American radio, making its debut on NY's #1 station for urban music, HOT97 97.1FM earlier this week.
The song, which pays homage to popular British shoe brand, Clarks, has caught on like wildfire throughout the Caribbean, and is fast finding footing in North America. American R&B sensation Omarion recently quoted Vybz Kartel on Twitter, tweeting "Clarks" song lyrics "waah gwan Popcaan," while legendary Hip Hop dj and radio personality Mr. Cee heavily endorsed "Clarks" on Hot97, encouraging listeners to purchase the single on iTunes.
"Clarks" is one of the fastest rising singles in Dancehall right now," states 21st Hapilos executive vice president and Dancehall industry veteran Johnny Wonder. "It's important that Dancehall be accessible worldwide, particularly on iTunes and other digital music outlets. 21st Hapilos is running an extensive marketing campaign, to prove to naysayers that Dancehall can and does sell."
"Clarks" is the fastest hitting song I've seen hit the dancehall in quite a while," states producer/radio personality Shaun 'Chrome' Chabal, creator of the Mad Collab riddim (rhythm) that "Clarks" was voiced on. "From the first play on the radio to the online sales; the impact it has had on the Dancehall and mainstream audience, this song will no doubt prove to be a Dancehall classic," he says, ending with "Clarks" lyrics "weh yuh get da new Clarks deh pawdie?"
"I anticipated it would be a hit, because to Jamaicans, Clarks is not just a brand of shoes, it's part of our culture," explains Adidja 'Vybz Kartel' Palmer, CEO of Adidjaheim Records. "I was paying tribute to my large collection of Clarks, and it just took off."