Kingston, Jamaica, March 29, 2011 - Pure Country and Appleton Jamaica Rum is set to “take-over” this Friday at the Mas Camp! As these two sponsors team up to serve up an entertainment package that includes great deals on rum mixes.

One of the Pure Country sections feature the Shangri-La theme and it will take you to the mystical, harmonious valley that represents a paradise that is hidden from modern man. The people of Shangri-La are the immortals and it is a utopian earthly paradise. If your soul aches for a place where people are friendly and happy, where you can be mesmerized by the beauty and serenity then welcome the mystery that is Frenchmen’s Shangri-La this Friday April 1st for Bacchanal Fridays at Mas Camp.

Adding to the mythical theme is the line up of Shurwayne Winchester and his band Y.O.U set for Bacchanal Jamaica’s big stage. Full of melody and lyrical structure that both men and women love, Shurwayne has been composing and delivering soca from the tender age of twelve. He hails from Tobago and is acclaimed and awarded for both his singing and songwriting abilities.

Shurwayne’s on stage performance has been hallmarked as one that “commands the crowd, brings energy and momentum to any event.” Throughout the years Shurwayne has performed with many soca bands but many first noticed him in 1998 when he joined the dynamic band Caribbean Traffik Jam as a frontline singer. No stranger to the big competitions he has won the coveted Trinidad and Tobago Road March in 2004 with “The Band Coming” and again in 2005 with “Dead or Alive” an infectious track that still receives great airplay in many Carnival celebrations today.

It was in 2006 that he swept both the Groovy Soca and Power Soca Monarch titles with “Don’t Stop” and “Can’t Wait” respectively. In that same year (2006) he remixed “Tempo” originally composed and sung by the 1977 Road March winner, undisputed Calypso Queen and fellow Tobagonian, Calypso Rose. Shurwayne’s 2010 hit Murda’ won him the Groovy Soca title yet again.

Shurwayne never fails to delver a true road-worthy song with “Paparazzi” his 2011 song about the snap shots of people full enjoying carnival, in a fete, on the road and the Frenchmen Shangri La experience come Friday April 1st at Mas Camp Bacchanal Fridays. Tickets are $1000 pre-sold, $1,200 at the gate with limited VIP tickets at $2500. DJ Kurt Riley the party animal is sure to compliment the sheer pace and momentum scheduled for the night in an abundance of drink specials by Pure Country and Appleton.

Carnival is only one month away and the party is in full swing. Look out for the season’s most anticipated events: Beach J’ouvert on Saturday 23rd April at James Bond Beach, Ocho Rios, Soca @ De Sandbar on Wednesday April 27th, Bacchanal J’ouvert Friday April 29th and Bacchanal Road March, May 1st.