Celebrity guests to include John Salley, Anthony Anderson, Meiling, Quintin Aaron and Rockmond Dunbar

(MIAMI, FL – October 18). For the fourth year running OCEAN STYLE will host its annual FashionShowcase in Montego Bay, Jamaica from November 4-6. Under the banner of ‘fashion.luxury.fun’ this year OCEAN STYLE partners with Land Rover and Range Rover as the presenting sponsor with Appleton Estate Jamaica Rum and Sandals Resorts as the platinum sponsors.

"ATL Britannia and Land Rover and Range Rover are proud to be associated with Ocean Style's Fashion Showcase and premiering of the new Range Rover Evoque. The Fashion Showcase is the ideal event to highlight the class, luxury and style of Range Rover, in particular the newly launched Evoque; which has been described as 'stylish, fun and more desirable than any rivals,' by the UK's largest car-buying guide What Car, " said Brian Stevenson, Managing Director of ATL Britannia, exclusive distributors of Land Rover and Range Rover.

The weekend of ‘fashion.luxury.fun’ kicks off on Friday November 4 with a Welcome Beach Party on Sandals Cay. The following morning will see the Celebrity Golf Tournament being played, at the famed Cinnamon Hill golf course, where Olympic Champion Donovan Bailey and his team will seek to retain their title.

“Appleton Estate Jamaica Rum is proud to partner with Ocean Style to be a part of an amazing weekend that captures everything luxurious and fun. Beautiful people and cutting edge international fashion meets Jamaica's best in entertainment, golf and of course the best rum in the world. We'll drink to that!” - Tanisa Samuel, Western Operations Manager.

Partnering this year with the Montego Bay Chamber of Commerce, OCEAN Style is encouraging golfers to bring both their ‘A’ and very accurate games if they are to emerge with any of the tournament’s rich array of Hole in One Prizes with US$1 Million, a Land Rover LR2 and an Audi A1 all up for grabs.

Cinnamon Hill Director of Golf, Robert Ames, is looking forward to the event and had this to say “We are pleased that the honor of hosting this great golf event has been bestowed upon Cinnamon Hill.” Proceeds from the Golf Tournament will benefit the Montego Bay Chamber of Commerce and go toward the OCEAN Style Scholarship Fund which will assist Caribbean students pursuing degrees in Fashion or the Arts in North America. Ames adds “The golf tournament is just one part of a great weekend that promises to further a great cause. “

A number of celebrities have already confirmed attendance including former NBA superstar John Salley, athlete Donovan Bailey and actors Anthony Anderson, Quintin Aaron and Rockmond Dunbar with additional personalities set to confirm.

The FashionShowcase takes place Saturday evening in front of an invitation-only audience at the ATL Automotive Showroom in Montego Bay. The event promises an evening of fine fashion with confirmed designers such as Herve Leger, Elie Saab, Emilio Pucci, Marchesa, Roberto Cavalli, Bluemarine, Reem Acra and Carlos Miele, with shoes by Edmundo Castillo all set to bring the catwalk to life. Jamaica’s own Sandra Kennedy will also showcase her beautiful sea-island cotton resort collection and Sophia Max-Brown’s Kingston boutique will outfit the men in Hugh Boss and Calvin Klein finery.

Novia McDonald-Whyte to be Honored

This year OCEAN Style will present its first Foundation Award at the FashionShowcase to Novia McDonald-Whyte. This Annual Award will recognize an individual who has made a significant contribution to Fashion in the Caribbean. McDonald-Whyte is being recognized for her editorial contributions and signature events, including a most remarkable staging of Fashion Night Out in Jamaica earlier this year which proved to be a resounding success in the most challenging of economic circumstances.

“Our goal is to exceed our guests’ expectations and give them a world-class event right here in the Caribbean. With the support we are receiving from Range Rover, Appleton, Sandals and our other event partners we are well along the way toward meeting that objective. We hope that people will be impressed, inspired and enthused when they leave!” - OCEAN Style Editor in Chief Douglas Gordon

The FashionShowcase Weekend is presented by Land Rover and Range Rover with platinum sponsors Appleton Estate Jamaica Rum and Sandals Resorts. Event sponsors include Just Bet, Cinnamon Hill, JSBarkats, Trailblazers, CVM TV, Jamaica Observer, Caribbean Airlines and eZines.


About OCEAN Style
OCEAN STYLE comprises of OCEAN Style Magazine and OCEAN STYLE TV, a 30-minute show mixing luxury travel destinations, fashion updates and lifestyle events. The show is broadcast across 29 countries, 3 continents and reaches over 85 million homes across the Caribbean, US, European and North African markets. OCEAN Style Magazine consists of luxury fashion, travel, entertainment, beauty and fine dining. It is published four times a year and reaches over 200,000 readers worldwide. The current issue of OCEAN Style Magazine, features pro-athlete and model Gabrielle Reece and is now on sale at newsstands in New York, Miami, Los Angeles, Atlanta and the Caribbean.

About ATL Automotive
ATL Automotive is Jamaica’s leading automotive group comprising ATL Britannia, ATL Autohaus and ATL Motors all exclusively offering the world’s finest automobile brands Audi, Volkswagen, Land Rover, Range Rover, Jaguar and Honda from state-of-the-art showrooms in Kingston and Montego Bay. Employing over 150 people, both ATL Automotive centres boast fully equipped service facilities offering a wide range of specialist services such including 24-hour response, 90% first pick parts rate and much more.