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What’s ÜP...
In Carnival 2006, the Palm Avenue Residents’ Association (PARA) joined with a group of young party promoters to host the first ever Palm Avenue Breakfast Party in Petit Valley on Carnival Sunday. Over the next six years, this affair would develop into a Marked Carnival Calendar Event for Locals, Overseas Nationals and Tourists.

PARA, in 2012, takes another leap, and challenges the “almost-perfect party” with ÜP, the über-premium all-inclusive breakfast party. ÜP – the evolution of the original Palm Avenue Carnival Sunday Happening – is the sum total of every experience a patron wants to have at a breakfast party, the sum total that patrons begin to think of as the promise of the brand.

“ÜP: the event” will be an experience of pure enjoyment. This Über Premium event takes full advantage of the serenity of a residential area, mixed in with great food, drink and company, along with the aroma of freshly prepared breakfast, all wrapped up into the performances by fire-breathers, rhythm sections, Soca Artistes and DJs. The result? The Definitive Party Adventure!

The ÜPstarts...
The Team behind the Brand is as follows:-
David Smith: Operations Director
Ian Wiltshire: Concept, Design & Event Director
Giselle E. Langton: Administrator/Event Coordinator
Charmaine Cedeno: Assistant to Mr. Wiltshire
Mervyn de Goeas: Event Coordinator/ Associate

ÜPcoming...
"FIRE ÜP!" - As you enter the party, you are welcomed at the "Fire ÜP" area. At this point, you are greeted by Fire-breathers and drummers to welcome you. You are then invited to "fire one!" with a welcome drink - or the "ÜPshot!" as it will be called. The "ÜPshot" will be a shot of the über best!
"DRINK ÜP!" - General Area Bars placed around the fête, will be using the "Drink ÜP" Tag.
"CHARGE ÜP!" - Food Court/Areas will be using the "Charge ÜP" Tag.
"ÜPStage" - The Main Stage in the fête is called the "ÜPStage".
“FRESHEN ÜP!” – Bathrooms and Washroom Facilities
“Über Loft 1” with a 400 person capacity.
“Über Loft 2” with a 200 person capacity.
"SUDS ÜP!" – Wet Zone
"SOBER ÜP!" - As the party comes to its finale, the zone originally known as the "Fire ÜP!" zone is transformed into "TIME ÜP!" zone – or the sober zone. Here guests are treated to coffee, teas, water, soups, soft drinks, etc.

ÜP Events Schedule
•    Official ÜP Launch – 11th December,2011
•    Tickets Go On Sale  – 16th December,2011
•    Eight ÜP After-Work Fridays – Dec 30th, 2011, Jan 6th, 2012, Jan 13th, Jan 20th, Jan 27th, Feb 3rd, Feb 10th and Feb 17th at Sandbar on Ariapita Avenue, Woodbrook
•    Eight Blow ÜP Saturdays – Dec 10th(2011), Dec 17th, Jan 7th (2012), Jan 14th, Jan 21st, Jan 28th, Feb 4th and Feb 18th at Explosion Mas Camp, 72 Ana Street, Woodbrook
•    ÜP On Deck Drinks-Inclusive Cruise, Tsunami Beach Club, Chaguaramas – Feb 17th,2012
•    ÜP Cool Down Ash Wednesday All-Inclusive Cruise Tsunami Beach Club, Chaguaramas – Feb 22nd,2012
•    Über Prämie (ÜP) All-Inclusive Breakfast Party, Palm Avenue, Petit Valley – Feb 19th,2012

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