Nestle Get Ready For Carnival Review
http://www.trinijunglejuice.com/tjjnews/articles/2645/1/Nestle-Get-Ready-For-Carnival-Review/Page1.html
By TJJ Admin
Published on 12-Jan-12
Ladies...are you ready for Carnival??? On Thursday January 12th, NESTLÉ FITNESS® Cereals and NESTLÉ SVELTY® Skimmed Milks joined forces to launch its 14-days “Get Ready for Carnival” programme; a great and healthy way to kick start the new year and help ladies get ready to ...
>> View Nestle Get Ready For Carnival Gallery
>> View Trinidad & Tobago Carnival 2012 Coverage
ARE YOU READY TO WEAR THAT CARNIVAL COSTUME?
Get Ready with Nestlé!
Ladies...are you ready for Carnival??? On Thursday January 12th, NESTLÉ FITNESS® Cereals and NESTLÉ SVELTY® Skimmed Milks joined forces to launch its 14-days “Get Ready for Carnival” programme; a great and healthy way to kick start the new year and help ladies get ready to show off those curves in their costumes on Carnival Monday and Tuesday! The stage was set at Aura Cocktail Bar and Restaurant from 7pm, with well-known local actress, model and Carnival enthusiast, Teri-Leigh Bovell as spokesperson for the campaign. Performing at the 7-9pm event was the ever-popular Kes, with numerous other local celebrities and personalities also in attendance.
The 14-days “Get Ready for Carnival” programme promotes a healthy lifestyle; with health being an integral aspect of being in shape. The plan includes 3 simple steps to be followed over 14 days – the number of days required to form a healthy habit. By sticking to the plan, consumers will be ready for Carnival 2012.
3 Easy Steps
This programme is unlike any other in Trinidad as it incorporates daily exercise; NESTLÉ FITNESS® Cereal with NESTLÉ SVELTY® skimmed milk; along with suggested portions of a uniquely Trinidadian menu, designed by a local nutritionist. Dishes such as callaloo and stewed chicken are all allowed on this plan, showing that by making smart choices, one can get into that Carnival costume and start on the path to a healthier life. Different menu plans are available on the back of NESTLÉ FITNESS® cereals packaging, with exercise details, as well as Teri’s image on the box. All the motivation one needs to be Carnival ready is being provided by NESTLÉ; so why not get started?
The programme will be supported with mass media communication through TV, Radio, Internet and activations at the main supermarkets and malls. Look out for it and start the NESTLE SVELTY® skimmed milk and NESTLÉ FITNESS® Cereal 14-days programme, today!
Nicolás Wahli, Business Manager, Nestlé Breakfast Cereals for the Caribbean Region announced: “Our consumers have evolved and are today, more aware of how their diet affects their health. Nestlé presented several years ago, our completely reformulated line of Cereals, all made with whole grain. This reinforces our philosophy to provide the best products for nutrition, health, and wellness”. He continued, saying: “FITNESS® has a success history in Trinidad & Tobago, being one of our strongest and fastest-growing brands. For more than 4 years we have been supporting Fitness® through innovation and impactful promotions to help consumers get in shape and maintain it all year long”.
Having consulted consumers through focus groups, interviews and direct contact, it became clear that an identifiable feminine figure who reflects the modern-day Trini woman was desired: An active, spontaneous, versatile and dynamic individual who is conscious about the importance of good health. Teri-Leigh was selected to be the campaign spokesperson. She hopes to showcase that by undertaking this programme, participants will learn tips on getting in shape, while setting the foundation for a healthy life.
Jenny Hoyte, Nestlé Business Coordinator for Trinidad and Tobago, pointed out: “After all the Christmas festivities, many of us make the resolution to get in shape for the New Year. NESTLÉ listens to our consumers and through our mega brands NESTLÉ FITNESS® Cereals and NESTLÉ SVELTY® Skimmed Milks, developed the 14 days program; a complete plan for consumers to start a healthy lifestyle. What’s easier than having your NESTLÉ FITNESS cereal with your NESTLÉ SVELTY® skimmed milk?”
Casey Perue, Consumer Marketing Manager for Dairy in Trinidad and Tobago, highlighted the fact that the range of NESTLÉ SVELTY® skimmed milks are perfectly suited to assist in weight management programmes, as they all contain very little fat. “By pro-actively taking care of your health, and choosing healthy food and beverage options, you can become your best you, to ‘Look Good and Feel Good’; the 14-days programme embodies this concept”.
For more information, or to schedule an interview with campaign spokesperson: Teri-Leigh Bovell, please call Kim Kirton at (868) 786 9706, or email kimkirton@gmail.com.
ABOUT NESTLÉ
Nestlé is the world's leading nutrition, health and wellness company. Its mission of "Good Food, Good Life" is to provide consumers with the best tasting, most nutritious choices in a wide range of food and beverage categories and eating occasions, from morning to night. Founded in 1866, it is now the world’s largest manufacturing company of food and drinks. With 283,000 employees, 456 factories and offices in over 84 countries, Nestlé owns the following brands: CARNATION, NESCAFÉ, SUPLIGEN, LA LECHERA, NIDO, NESTLÉ ICE CREAM, MAGGI, BUITONI, PERRIER, SAN PELLEGRINO, VITTEL, PURINA, FRISKIES, and ALPO. For more information, please visit www.Nestlé.com
WHOLE GRAIN CEREAL
All Nestlé cereals are made with whole grain cereal. Not only is whole grain cereal a good source of fibre, but when consumed, more benefits are obtained than simply eating fibre alone. What makes whole grain cereal a complete package for health is the combination of all its components working together (not just fibre on its own). For more information, please visit www.cerealintegral.com or www.Nestlé-Fitness.com
14-DAYS “GET READY FOR CARNIVAL” PROGRAMME
NESTLÉ FITNESS® Cereal with NESTLÉ SVELTY® skimmed milk 14-days “Get Ready for Carnival” programme is a complete plan to help you get into shape to wear your Carnival costume. The plan involves 3 easy steps that consumers will follow for 14 days to help them achieve their figure, develop new healthy habits, and get ready for Carnival:
Include 1 serving (approximately 30 grams) of Nestlé FITNESS® Cereal with one cup (250ml) NESTLÉ SVELTY® Fibre Milk for your breakfast and your afternoon snack.
Exercise for 30 minutes every day
Eat Healthy – To help consumers eat a more balanced diet, Nestlé recommends 3 easy and delicious, localized menus to choose from, which can be found on the back of all NESTLÉ FITNESS Cereal boxes.
After these 14 days, participants will not only feel better about themselves, but will be well on their way to being Carnival-ready, while having learnt healthy habits to keep them trim, all year long.
The programme’s 3 menus can be found on the box of Fitness® cereal varieties.
For further information, please call 800-NEST.
MORE ABOUT TERI-LEIGH
Teri-Leigh Bovell is a Trinidadian model, host, producer and actress.
Born on January 10th 1983, she grew up knowing beauty and culture. Fascinated by festivals like Carnival, filled with colour and energy, she quickly grew into a little entertainer. With encouragement from her parents, she appeared in commercials and fashion shows at the tender age of five.
With degrees in both Tourism Management from the T&T Hospitality and Tourism Institute, and Video Production from the Art Institute of Atlanta, today, Teri’s vast array of experience within the entertainment industry has led her to explore a new art: the art of entrepreneurship. From music videos, television hosting, film production, acting, and even Carnival Mas production, Teri-Leigh reflects on her blessings, and admits that the year 2011 was a challenging one for her, for more reasons than one. Out of these challenges however, Ms Bovell was able to make two resolutions for 2012, with one aim being to achieve self-actualisation. She saw this actualisation as “getting my spirit and my body cleansed and ready to receive”. This naturally led to a desire for getting even more fit and healthy. “With Nestlé, 2012 has started off wonderfully. I feel alive again,” exclaims Bovell.
>> View Nestle Get Ready For Carnival Gallery
>> View Trinidad & Tobago Carnival 2012 Coverage
>> View Trinidad & Tobago Carnival 2012 Coverage
ARE YOU READY TO WEAR THAT CARNIVAL COSTUME?Get Ready with Nestlé!
Ladies...are you ready for Carnival??? On Thursday January 12th, NESTLÉ FITNESS® Cereals and NESTLÉ SVELTY® Skimmed Milks joined forces to launch its 14-days “Get Ready for Carnival” programme; a great and healthy way to kick start the new year and help ladies get ready to show off those curves in their costumes on Carnival Monday and Tuesday! The stage was set at Aura Cocktail Bar and Restaurant from 7pm, with well-known local actress, model and Carnival enthusiast, Teri-Leigh Bovell as spokesperson for the campaign. Performing at the 7-9pm event was the ever-popular Kes, with numerous other local celebrities and personalities also in attendance.
The 14-days “Get Ready for Carnival” programme promotes a healthy lifestyle; with health being an integral aspect of being in shape. The plan includes 3 simple steps to be followed over 14 days – the number of days required to form a healthy habit. By sticking to the plan, consumers will be ready for Carnival 2012.
3 Easy Steps
This programme is unlike any other in Trinidad as it incorporates daily exercise; NESTLÉ FITNESS® Cereal with NESTLÉ SVELTY® skimmed milk; along with suggested portions of a uniquely Trinidadian menu, designed by a local nutritionist. Dishes such as callaloo and stewed chicken are all allowed on this plan, showing that by making smart choices, one can get into that Carnival costume and start on the path to a healthier life. Different menu plans are available on the back of NESTLÉ FITNESS® cereals packaging, with exercise details, as well as Teri’s image on the box. All the motivation one needs to be Carnival ready is being provided by NESTLÉ; so why not get started?
The programme will be supported with mass media communication through TV, Radio, Internet and activations at the main supermarkets and malls. Look out for it and start the NESTLE SVELTY® skimmed milk and NESTLÉ FITNESS® Cereal 14-days programme, today!
Nicolás Wahli, Business Manager, Nestlé Breakfast Cereals for the Caribbean Region announced: “Our consumers have evolved and are today, more aware of how their diet affects their health. Nestlé presented several years ago, our completely reformulated line of Cereals, all made with whole grain. This reinforces our philosophy to provide the best products for nutrition, health, and wellness”. He continued, saying: “FITNESS® has a success history in Trinidad & Tobago, being one of our strongest and fastest-growing brands. For more than 4 years we have been supporting Fitness® through innovation and impactful promotions to help consumers get in shape and maintain it all year long”.
Having consulted consumers through focus groups, interviews and direct contact, it became clear that an identifiable feminine figure who reflects the modern-day Trini woman was desired: An active, spontaneous, versatile and dynamic individual who is conscious about the importance of good health. Teri-Leigh was selected to be the campaign spokesperson. She hopes to showcase that by undertaking this programme, participants will learn tips on getting in shape, while setting the foundation for a healthy life. Jenny Hoyte, Nestlé Business Coordinator for Trinidad and Tobago, pointed out: “After all the Christmas festivities, many of us make the resolution to get in shape for the New Year. NESTLÉ listens to our consumers and through our mega brands NESTLÉ FITNESS® Cereals and NESTLÉ SVELTY® Skimmed Milks, developed the 14 days program; a complete plan for consumers to start a healthy lifestyle. What’s easier than having your NESTLÉ FITNESS cereal with your NESTLÉ SVELTY® skimmed milk?”
Casey Perue, Consumer Marketing Manager for Dairy in Trinidad and Tobago, highlighted the fact that the range of NESTLÉ SVELTY® skimmed milks are perfectly suited to assist in weight management programmes, as they all contain very little fat. “By pro-actively taking care of your health, and choosing healthy food and beverage options, you can become your best you, to ‘Look Good and Feel Good’; the 14-days programme embodies this concept”.
For more information, or to schedule an interview with campaign spokesperson: Teri-Leigh Bovell, please call Kim Kirton at (868) 786 9706, or email kimkirton@gmail.com.
ABOUT NESTLÉ
Nestlé is the world's leading nutrition, health and wellness company. Its mission of "Good Food, Good Life" is to provide consumers with the best tasting, most nutritious choices in a wide range of food and beverage categories and eating occasions, from morning to night. Founded in 1866, it is now the world’s largest manufacturing company of food and drinks. With 283,000 employees, 456 factories and offices in over 84 countries, Nestlé owns the following brands: CARNATION, NESCAFÉ, SUPLIGEN, LA LECHERA, NIDO, NESTLÉ ICE CREAM, MAGGI, BUITONI, PERRIER, SAN PELLEGRINO, VITTEL, PURINA, FRISKIES, and ALPO. For more information, please visit www.Nestlé.com
WHOLE GRAIN CEREAL
All Nestlé cereals are made with whole grain cereal. Not only is whole grain cereal a good source of fibre, but when consumed, more benefits are obtained than simply eating fibre alone. What makes whole grain cereal a complete package for health is the combination of all its components working together (not just fibre on its own). For more information, please visit www.cerealintegral.com or www.Nestlé-Fitness.com
14-DAYS “GET READY FOR CARNIVAL” PROGRAMME
NESTLÉ FITNESS® Cereal with NESTLÉ SVELTY® skimmed milk 14-days “Get Ready for Carnival” programme is a complete plan to help you get into shape to wear your Carnival costume. The plan involves 3 easy steps that consumers will follow for 14 days to help them achieve their figure, develop new healthy habits, and get ready for Carnival:
Include 1 serving (approximately 30 grams) of Nestlé FITNESS® Cereal with one cup (250ml) NESTLÉ SVELTY® Fibre Milk for your breakfast and your afternoon snack.
Exercise for 30 minutes every day
Eat Healthy – To help consumers eat a more balanced diet, Nestlé recommends 3 easy and delicious, localized menus to choose from, which can be found on the back of all NESTLÉ FITNESS Cereal boxes.
After these 14 days, participants will not only feel better about themselves, but will be well on their way to being Carnival-ready, while having learnt healthy habits to keep them trim, all year long.
The programme’s 3 menus can be found on the box of Fitness® cereal varieties.
For further information, please call 800-NEST.
MORE ABOUT TERI-LEIGH
Teri-Leigh Bovell is a Trinidadian model, host, producer and actress.
Born on January 10th 1983, she grew up knowing beauty and culture. Fascinated by festivals like Carnival, filled with colour and energy, she quickly grew into a little entertainer. With encouragement from her parents, she appeared in commercials and fashion shows at the tender age of five.
With degrees in both Tourism Management from the T&T Hospitality and Tourism Institute, and Video Production from the Art Institute of Atlanta, today, Teri’s vast array of experience within the entertainment industry has led her to explore a new art: the art of entrepreneurship. From music videos, television hosting, film production, acting, and even Carnival Mas production, Teri-Leigh reflects on her blessings, and admits that the year 2011 was a challenging one for her, for more reasons than one. Out of these challenges however, Ms Bovell was able to make two resolutions for 2012, with one aim being to achieve self-actualisation. She saw this actualisation as “getting my spirit and my body cleansed and ready to receive”. This naturally led to a desire for getting even more fit and healthy. “With Nestlé, 2012 has started off wonderfully. I feel alive again,” exclaims Bovell.
>> View Nestle Get Ready For Carnival Gallery
>> View Trinidad & Tobago Carnival 2012 Coverage