Kes The Band has been named the '2012 Tribal DDB Caribbean People's Champion'.

The winner was choosen through a digital listening audit performed between January 1st 2012 and March 5th 2012. Mentions were recorded for every artist releasing a song for the 2012 Carnival Season.

The top 10 Artistes with the most mentions were:
1. Kes the Band 45,471
2. Machel Montano HD 20,736
3. Iwer George 6,023
4. Pelf 4,195
5. Kevin Lyttle 4,063

As a part of Tribal DDB Caribbean's commitment to digital marketing we celebrate and encourage those who are performing at a high standard digitally. Using our proprietary tools and methodologies, Tribal Caribbean is able to listen to the conversations that are taking place in the digital space. We use these insights to promote cultural and social trends that help people understand how the web is shaping our society. As a digital agency operating in the Caribbean, we believe in using our skills to bring the people of the Caribbean together in the pursuit of common goals and interests. Again, we congratulate Kes the Band for winning this challenge.

The breakdown of Mentions is as follows:
Social Media Mentions 41855
Blog Mentions 2004
Traditional Media 1612
Total Mentions 45471



In this case, the conversation was focused on KES The Band major perfomance that took place in New York City. The “Bacchanal Friday’s great performance”, the “Wired” Album launch, the RAMA People’s Champion and the 2012 Carnival. The most popular songs were: “Wotless” and “Right Dey”. There were many general comments about the band like: “I want to go see Kes The Band on the 9th.”

To discover how Tribal DDB Caribbean is changing the way the Caribbean people interact visit: www.tribalcaribbean.com