(Thursday, April 26, 2012 – Bridgetown, Barbados): Island Fusion, one of the biggest and more popular Foreday Morning bands, has gone a step further to ensure its revellers enjoy all the benefits they possibly can with the introduction of its Membership Card, which offers more value for its members this year.

The card, which will be distributed to every member of the band, offers discounts of at least 10% on a range on goods and services including clothing, shoes and accessories, beauty salons, supplies and services, bars and restaurants and other products and services which include auto care and health and fitness.

Commenting on the initiative, Danielle Brome, the director responsible for the Marketing of the band, noted that she had worked closely with the team to ensure that this year the card would offer maximum benefits as it also provided the opportunity for small businesses to get involved with the band and Crop Over by extension.

Sade Jemmott, director with responsibility for Media and Public Relations added: "The entire team has really invested considerable time and energy into developing this membership card programme. We wanted to offer discounts on a wider range of goods and services for our Island Fusion family but we also recognised the enormous opportunity it presented for us to work with small businesses and offer them a creative seasonal marketing avenue."

Jemmott also noted that the membership cards are complimentary upon registration, are not for sale separately and cover the period June 1, 2012 to August 31, 2012. Any business interested in placement on this year’s card may feel free to contact the Island Fusion team via email at info@myislandfusion.com but must do so before May 10, as the cards go into production shortly and a few categories have already reached capacity.

Launched in 2010, Island Fusion has more than doubled in size since its first year on the road. This year, apart from creatively themed costumes and signature tote bags full of goodies, Island Fusion plans to offer its members the same great Foreday Morning experience – a secure, fun jump with fully equipped music and drink trucks, followed by an all inclusive breakfast - under a brand new theme yet to be revealed.

For further information, please visit www.myislandfusion.com.