Port-of-Spain, Trinidad. August 30, 2012 -- Trinidad and Tobago businessman, Robert Amar says he will re-enter the carnival industry after a 15-year hiatus. Amar, who was responsible for the introduction of the much relied upon mobile washrooms, which is now a staple to most all-inclusive carnival bands today, will launch his brand new masquerade band for the road, on Saturday, September 1, at the car park of the Gravity Nightclub in St. James.

Amar revealed that he revisited the idea of re-entering the arena after careful observance of the service aspect of carnival, over the past three years. “I believe that it’s time to raise the bar a notch as it relates to how masqueraders are serviced,” he said, and with tremendous conviction, Amar says he intends to bring a better organised method of service, which he feels is needed, at this time.

Amar and his wife Sharon Amar will spearhead the band’s formation and final execution on Carnival Monday and Tuesday. On Saturday, patrons have been invited to partake in an all-inclusive band launch of the new band, Charm.

Amar says the band’s overall motto which will be maintained for years to come is, ‘ The Magical Experience.’ “The public will see new systems in bar service and overall fun and excitement when the band Charm hits the streets of Port-of-Spain on Carnival Monday and Tuesday in 2013,” he said, giving the assurance that his team aims at delivering an unprecedented experience for the season of revelry that lies in wait.