The Negril West End Cluster is an organization made up of over eighty small hotels, restaurants, bars, artisans and other businesses geared towards the tourism sector of the West End, Negril. On Saturday the 6th of December the cluster will be under-taking the staging of the Reggae Marathon victory party. This event is dubbed the Finish Line and will be held at the MX3 Park on the One Love Drive. This event will take the form of an awards show in an informal and fun atmosphere with the famed sights, tastes and sounds of the West End.

Through this event the Negril West End Cluster will give the over seven hundred participants, officials and spectators of the world famous Reggae Marathon, the opportunity to experience the Spirits of One Love Drive on the Sunset Strip in the West End Village, where the people make all the difference.  The Cluster's sees this as another opportunity to once again position the West End as the authentic and original exponent of that mystical element which makes Jamaica so much more than fun, sea and sand.

The finish line will be more than just an awards show as it will highlight the best of what the West End Negril has to offer in terms of, music, food, art and culture. There will be an exciting array of foods prepared in the show cooking style by celebrated chefs and cooks (local and international). The works of local crafts men and women will also be on display throughout the venue. The musical package for the event will be headlined by none other than the world famous Third World reggae band. Other performers on the bill are Stevie Face, Timmi Burrell, Vengeance, Ali C, Fernando and the. Hiyah Grade band. Music will be provided by a popular sound-system, admission is $35 US.