Kingston, Jamaica: - Top flight Reggae/Dancehall artiste Mr. Vegas, who is known for heart tugging compositions such as Do You Know (2006) and more recently Black and Proud, has once again affirmed his place in the Jamaican reggae scene with a new and provocative Reggae jam titled Love Yourself.

This powerful song, co-produced by Mr. Vegas and Troy Mclean of First Name Music, was created while Vegas was vibing to a beat presented to him by Troy Mclean and addresses issues associated with true love, not love of money or vanity.

The track, laced over a true reggae beat, addresses issues of self worth and like Black and Proud, seeks to inspire fans to build their self confidence and self worth. With lines like, "Yuh cah find true love if yuh a run down wealth Some Nuh want Nuh love dem want physiological help". Mr. Vegas connects with current issues and concerns within the society.

According to Mr. Vegas, "The song is telling everyone to love themselves before anyone else.... have self respect and appreciate life. Love Yourself was written when I just was holding a vibe and thinking about what people go through to reach stardom... the song is on the Selection Riddim and artistes such as Capleton, Christopher Martin and Sizzla have voiced on it".

Having spent a few weeks in the U.S and Canada for several shows and wowing the crowd at the Portland Jerk Festival last weekend, Mr. Vegas doesn't plan on slowing down this summer. He has already started preparations to shoot the video for Love Yourself and his latest single Give It To Har.
 
Mr. Vegas promises fans that the video for Love Yourself will be innovative and will seek, like the song, to inspire change, “This song is very important to me as it addresses issues that not only affect people in my field but also many people in society who struggle with their identity and self-worth. The song is meant to inspire and so will the video”.

This summer Mr. Vegas will then hit the road again, adding Europe to his list of performances on a summer tour.