February 12, 2009, Kingston, Jamaica:- "I Bruise Easily" the latest single being released by dancehall fashionista and singjay, Natalie Storm, speaks to the fact that there is much more to love than just sex.
On the heels of recent "daggering" debates that have created censorship and confusion in the dancehall, Natalie has released a single that shows a complex and more intimate side of being in love and the act of lovemaking.
Natalie Storm who has been known for her hardcore dancehall flavour on hit tracks such as "Back It Up" on Ward 21's Tear Up Jeans riddim, which became a dancehall anthem , "Talk Di Tings", and, "A Nuh My Fault" , showcases her eminent versatility on the single "I Bruise Easily" and also gives fans an opportunity to see and hear a softer side of the artist.
The track which is a Prodigal Entertainment production and also a cover from International Artist, Natasha Bedingfield is already set to be a clear Lovers Rock Anthem, which features all live musicians in a classic, reggae style. A treatment for the music video is currently being done by an Internationally acclaimed video director.
"The song is actually a cover from Natasha Bedingfield, and from the first time that I heard the single I really liked the song. I think that all women will be able to identify with this single," stated Natalie when asked why she chose to voice this particular song.
"A lot of people know that I could sing from before and have actually asked me to sing more … I think I'm gonna start doing some more of that (singing) and I think it will also help to broaden my horizons as and artist. I sing, Dj, write and now I'm also getting into the production element of the industry."
Storm was recently nominated in the 2009 EME Awards for Best New Artist (Female) and Singjay of the Year (Female), and has also received a nomination for Best Female Music Video – Back It Up, which was directed by Dexter Pottinger in the upcoming RETV MVP Awards.
She is also branching into production and is currently working on her debut riddim, Firestorm that will feature artists such as, Tifa, Timberlee and Ward 21 among others. She is also completing projects for Ward 21 and Swatch International, as well as global producers, Enur, Max Glazer and Ultra Records. Natalie Storm is also a part of the Swatch International and Passa Passa family.
Check out the track on Natalie Storm's MySpace: www.myspace.com/nataliestorm