Calling All Reggae Stars! VP and Golden Krust Search For Next Idol
The premier record label has teamed up with the food franchise for Reggae’s Golden Krust Caribbean Star Search competition, giving musicians 18 years and older who are residents in the US, a place to showcase their talent.
Contestants simply need to upload a one-minute minimum performance video onto www.youtube.com/vprecords.
Winners will be chosen by the most votes received and the VP Records and Golden Krust “star” will have the selected song recorded by one of Jamaica’s top producers. The song will be featured on VP’ s Reggae Gold 2009, the genre’s most popular CD compilation worldwide known for the biggest hits of the year in reggae/dancehall.
This year’s Reggae Gold comes at a very important time — marking VP Records 30 Year Anniversary. In addition to Golden Krust, VP Records joins forces with JTI (Jamaica Trade & Invest), JTB (Jamaica Tourist Board) & Catch-A-Fire Clothing/Zionrootswear to celebrate this moment in history with their most successful annual album series. Reggae’s Golden Krust Caribbean Star Search is an integral component to this multi-faceted marketing venture.
"All of us at VP Records are very excited to have the opportunity to be a part of such a great campaign with Golden Krust", states Cristy Barber VP of Marketing & Promotions for VP Records. “It's always a pleasure to see other successful Caribbean companies wanting to help introduce new talent into our genre. This campaign will give musical hopefuls their time to shine,” she adds.
“Golden Krust is proud to be able to give young people an opportunity for musical stardom” commented, Lowell Hawthorne, president of Golden Krust Caribbean Bakery & Grill. “Music is universal and this contest will afford some budding singers and songwriters a chance at success.”
The contest kicked off February 1, 2009 and continues through March 27, 2009. The emerging “Reggae Star” will be announced on VP Records YouTube channel, April 1. For more information, email email@example.com or call 347.266.9759.
Golden Krust Bakery & Grill, Inc., www.goldenkrustbakery.com is a Caribbean food chain. Founded in 1989 by Lowell Hawthorne, Golden Krust is headquartered in Bronx, NY and has 120 stores nationwide.
VP Records, www.vprecords.com is the world’s leading reggae record label founded in 1979 and home to global superstars such as Sean Paul, Elephant Man, Beres Hammond, Morgan Heritage and others. VP Records is also the fastest growing music publisher in the reggae and dancehall music genres.