Port-of-Spain, Trinidad. December 22, 2015 - Despite a looming recession in Trinidad and Tobago, there is a silver lining, assures one of Trinidad and Tobago’s popular personalities. Radio personality and soca artiste, Devon Matthews has embarked on a project aimed at giving the people of this country more value for their money. Believe it or not, the Arima native has launched CouponsTT- a company that shares discounts via a daily newspaper each Sunday. The couponing option is also available online. It’s an initiative that he’s passionate about since he feels both the man on the street and the small business owner stand to benefit.

With Christmas in full swing and bargain hunting on the rise this week, Matthews says everyone should look to CouponsTT for percentage-off coupons and information on where they can grab the best deals. Together with his team, Matthews launched the AriapitaAvenue,Woodbrook based company on November 8th. It’s been in the works for the past year, however with much planning, execution came just in time for the busy holiday season in T&T. “I understand its purpose. I’ve always been one to look for the best deals and ask for discounts. I just feel like it doesn’t matter how much money you have, you should always look for the most cost effective option,” said Matthews.

Covering both products and services, the team at CouponsTT explained that their service directs people to sales and discounts on a variety of things, even ongoing specials at hairdressing salons, mechanics and social media based clothing stores. “In this recession time we have to be smart in the way we spend. We’re encouraging people to get in tuned to the coupon clipping culture. People save a lot in North America with couponing. It makes sense,” said Matthews.

CouponTT’s coupons are available each Sunday in one daily newspaper or another so that if it’s missed in a particular newspaper on one Sunday, it can be obtained in another newspaper on the following Sunday. At couponstt.com, the coupons are also available for download and print and much the same, shoppers who choose to collect the coupons can even grab them via screen shot on Instagram and Facebook, before printing and finding their desired discount location.

Devon Matthews says he considers himself a business onto himself, explaining that his name is all that he’s got and he has no desire to do anything that would jeopardize his credibility. “This is legitimate. Everyone who knows me well knows that Michael Jackson has been my role model. He helped a lot of people and that’s what I’ve always been about. This initiative is about helping both the shopper and the small business owner. We actually have a 50% off special right now for commercial clients who would like to offer their bargains and deals to the public, via CouponsTT,” he noted.

For more on the initiative, CouponsTT can be contacted at 271-8806 or via email at mycouponstt@gmail.com.