(Saturday, May 7, 2016
– Bridgetown, Barbados): Making their 7th contribution to the Crop Over festival, Island Fusion recently launched their Bond-themed costume presentation designed by regionally acclaimed Barbadian designer bycarlori.
Since 2010 when the brand first burst onto the festival’s stage, it has been considered a market leader having introduced a previously unseen premium product into Foreday Morning Jam. As the first to introduce the frontline concept to the event, the band prides itself on being innovative within the space it operates. Executing on the mandate of encouraging participation in the event and promoting aspects of Barbadian culture internationally, Island Fusion has once again sought to raise the bar on what it offers to its members as the ultimate Foreday Morning Jam experience.
The band’s directors, supported by a dedicated team of committee members and service providers, executed their now signature virtual launch via their website www.myislandfusion.com. Having received a cryptic message prompting them to do so, thousands of persons immediately accepted the assigned mission, descending on the website to access Island Fusion’s “highly classified costume files” using their Special Agent password: OCTOPUSSY.
With the theme strongly woven into every aspect of the launch strategy, Operation 007 has already created quite a buzz. The presentation features the usual five female sections (each carrying the name of a popular James Bond movie) and one male section – Shaken Not Stirred. Different storylines characterize each section, making this presentation their most intricate to date.
What is the recipe for Island Fusion’s success? According to their website, “administrative efficiency, unique costumes, thoughtful extra touches and an unforgettable energy on the road.” Apparently, however, Operation 007 is expected to be “their most dangerous mission to date; so [they] need [their] best operatives on the ground”.
For further information, please visit www.myislandfusion.com
or feel free to contact the Island Fusion team via email at email@example.com