Photo: K Kay And Fridge
Port-of-Spain, Trinidad & Tobago. May 22nd, 2017 -
Penetrating the music market in the Caribbean is harder than it sometimes seems. Consistency and persistence are required. K Kay Joseph understands this more than many. He’s been on the grind, persistently delivering new music with faith that his sound will give him the passage needed to be among the top music creators of his time. His latest release was collaboratively done with Jason Seecharan- the artiste best known as Fridge. The two have worked together before, but for K Kay, this single is an important contribution that he hopes will change minds in the face of continued global anguish.
“This song was written as a truthful expression of how we feel about all that’s happening around us. Trinidad and Tobago – our home, has been under attack for quite some time by people who have no love in their hearts- people we must stand up against, and reclaim our paradise from,” said the young musician. The song was released earlier this month and as both artistes promote the single, one sentiment has been consistently relayed – that being the need to bring back the love in the world.
The song, which was produced by Richard "Charsu" Ahong is being digitally distributed by VPAL –a subsidiary of VP Records. A recently released video, directed by Nigel Parris and Tim Starr, was shot in the urban districts of Trinidad and adds much to the song’s substantive lyrical plea. “We can make a change, don’t accept defeat; that’s what the song preaches,” said K Kay, explaining that his hope for his homeland of Trinidad and Tobago is total and complete healing. “Many of us talk a lot about what needs to happen, but how many of us are doing something to change the course of things- change the direction we’re headed?” he asked.
For K Kay and Fridge, this latest release means more than airplay or international acclamation. It signals their individual hope and the faith they both share for a future that is much better than the present. “Through music, artistes share a lot. We see things everyday. We read the papers, listen to the news and we know about the trials and tribulations people face daily. Sometimes, the music is the only real medium we have at our disposal, to express ourselves, so it’s really hoped that the people get the chance to hear our pleas for change.”