Port-of-Spain, Trinidad. August 6th, 2019 - An economic boost for Trinidad and Tobago; this is the overall anticipation of a new carnival band that is setting itself apart from the dynamic of all other bands in the carnival business. 1One Nation Carnival’s concierge style, intimate offering ahead of Carnival 2020, launches at the Hilton Hotel in Trinidad, on August 24th. Its variables are unique when it comes to creating an experience for tourists in particular. That unique offering is what will ultimately be the cash-in for nationals of Trinidad and Tobago and the country as a whole.
With several major mas bands already having launched their 2020 offerings, the 1One Nation Carnival team is excited to reveal their Tropical Wonderland theme- a concept that will only be available to a maximum of 200 carnival enthusiasts from around the world. “We’ll be partnering with a number of different carnival and tourism stakeholders,” says 1One Nation’s Sejoux Nelson. He says the return on investment for these partners will be substantial, and will essentially be a full scale marketing effort on their end to ensure that these investors get value for their buck. The team is also making major social media inroads, partnering with top tiered social influencers for the long haul. “In this technological age, there’s so much that can be done online to entice folks around the world. With our focus being the foreign market in particular, the use of social influencers who are able to generate that awareness to their global following, is essential,” said Nelson.

Photo: Members of the 1One Nation Carnival concierge outfit are eager to present their concept on August 24th at the Trinidad Hilton Hotel.

The August 24th launch will deliver Caribbean mas with an unmistakable couture element from start to finish. “We’re ensuring that all aspects of the 1One Nation brand receive the attention deserved. The international market is one that expects value for their money and they will certainly receive that,” said Nelson. The returns for the people of Trinidad and Tobago and the economy as a whole, lies in the participants’ arrival and stay on the twin island. “We believe that more efforts like this, to prompt visitors with foreign exchange, to visit these parts, partake in the festival and certainly spend while here, is equated to financial gains for the country and its people,” said Nelson, adding that from every angle one may view a concierge service carnival experience from, the returns are there to be seen.
Some 20 costumes will be available for the small band’s masqueraders to choose from, Nelson explaining that there will be 4 sections with each section offering masqueraders a choice of 5 costumes. “This is something that’s never really been done before. We think its time more options were made available for people based on varying factors, such as body type, age and other variables. Widening the demographic is ultimately a win-win situation for us and the masqueraders themselves,” said Nelson.