Sunday 12th February 2023 – Port of Spain, Trinidad -- Ten To One Rum is thrilled to announce a partnership with renowned Trinbagonian Carnival costume designer, Solange Govia during the highly-anticipated Trinidad Carnival 2023 season. This cultural collaboration is the first of its kind in Trinidad and Tobago for the internationally acclaimed Caribbean rum brand and Govia, who celebrates her 13th designing anniversary in 2023.
Widely known as “The Greatest Show On Earth”, this year’s edition of Trinidad Carnival has created a unique opportunity to bring together people from all walks of life to celebrate the cultural traditions of the twin-island Republic. Founder of Ten To One Rum, Marc Farrell is excited about the momentum of this Carnival Season, and welcomes the partnership with Solange Govia as a continuum of presenting the very best that the Caribbean has to offer. “I’ve long been a fan of Solange’s work, as she continues to innovate and break ground with an expanding audience year after year, all while remaining grounded in a genuine reverence and respect for the heritage, history and culture that we are all so proud to celebrate today.” he said. “A core part of our mission at Ten To One is focused on elevating not just rum as a category, but in bringing the magic of our culture to a global stage. I’m always excited to work with inspired and amazing people and partners who share this same vision, and could not be more thrilled to be teaming up with Solange for Carnival 2023!”
The partnership will see Ten To One Rum collaborate with Solange Govia at a number of experiences and tastings throughout the Carnival Season – which promises to be a real treat for the lovers of mas and making memories. “My Carnival masqueraders are truly my TRIBE - the backbone of my career - and many of them have been unwavering supporters who are passionate about our culture and heritage. Everything I do as a designer is to celebrate the uniqueness of Trinidad and Tobago on the world stage. I’m so grateful to Ten To One Rum for sharing in this collective vision of taking Caribbean culture global and holding close to the true spirit of Trinidad Carnival.”
Ten To One Rum is now available throughout Trinidad and Tobago through its local distributor, Brydens. Solange Govia’s 2023 theme “Soul Eclipse” spans 7 costume sections across 4 Carnival bands – TRIBE, BLISS, The Lost Tribe and ROGUE – that culminates with the Parade of The Bands on Carnival Monday (February 20) and Tuesday (February 21), where hundreds of thousands of masqueraders converge on the streets in the capital city of Port of Spain.

About Ten To One Rum
Founded by proud Trinidadian Marc Farrell, Ten To One offers a range of premium and award-winning blended rums from around the Caribbean. Farrell’s cultural ties and broad business acumen propelled him to develop a series of blends that set out to challenge expectations within the category, and reinvigorate the way people taste, experience and talk about rum. Since launching in 2019, the brand has unlocked a contemporary view of the Caribbean and its celebratory culture — a novel approach that showcases the versatility of rum by appealing to everyday occasions and food pairings. In fall of 2021, Farrell partnered with GRAMMY Award-winning artist and entrepreneur Ciara, who joined Ten To One as an investor, co-owner and director for the brand.

The current portfolio blends rums from all over the Caribbean, including Trinidad & Tobago, Jamaica, the Dominican Republic and Barbados, and currently includes several expressions: an extra-proof white rum and an aged dark rum, as well as limited-edition bottlings that have quickly sold out over the last three years: a 17-year, single cask Reserve rum from Trinidad, a 26-year-old Founder’s Reserve, a Bourbon Cask Finish rum in partnership with Uncle Nearest Premium Whiskey and, new for Black History Month 2023, a higher-proof Artist Edition of its dark rum in collaboration with New York-based artist Devin B. Johnson.

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Solange Govia
About Solange Govia
As a creative visionary, Solange Govia has dedicated her life's work in the Carnival circuit to portraying the diversity and intricacy of creative design, blended with her passion for curating safe spaces for women in culture. Undoubtedly, this graduate of Ryerson University in Toronto, Canada has established a reputation of excellence that spans over a decade of quality designs, exemplary customer service and outstanding cultural contributions within the Carnival Fraternity across the diaspora. For 13 years, Solange’s design talent, mentorship and expertise has also been sought after in popular diaspora Carnival experiences, such as Jamaica, Cayman Islands, St. Vincent and the Grenadines, the United Kingdom and Saint Lucia, among other countries.

With unwavering quality nestled at the epicentre of her design career, Govia has amassed a sizable following of thousands of masqueraders and culture-lovers in several countries that reflects her widening popularity. She has attributed her personal and professional growth to understanding the needs of consumers - particularly in celebration of women from all walks of life. Her work has been featured in internationally renowned media publications such as StyleCaster, Allure Magazine, Essence Magazine and the critically acclaimed New York Times.

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